We listen to your story then choose the tools we need to tell it well. Then we do the job the way we’d expect it done for us. Yup. That’s about as complicated as it gets. Read our bios to get to know us a little better.
Troy and Toni Birdsong moved Birdsong Creative from Los Angeles to Franklin in 2005. Since then, they’ve made their niche as one of the most agile, creative firms in the Nashville-Franklin area. They’ve worked (and continue to work) with large brands such as Disney, Warner Brothers, Gaiam, Virtuoso, and McAfee but put equal creative bandwidth into smaller businesses who possess a fire to communicate well.
Today the Birdsong Creative team has grown to include a team of creatives who are thinkers, programmers, marketers, writers, and graphic designers. From web design to branding campaigns, the collective Birdsong team continues to make its mark in the creative arena.
Both Troy and Toni have served on a number of boards locally including Nashville American Marketing Association (NAMA), The Cool Springs Chamber, The YMCA’s Restore Ministries, and, most recently, The Art Institute of Nashville’s Advisory Board.
We open our doors each day with the goal of increasing our client’s position in the marketplace over all mediums—be it web, social media, print, or the retail arena. We work with large brands, small businesses, entrepreneurs, non-profits, and ministries.
We want what you want: Smart, relevant solutions that move you forward, get results, and expand your amazing contribution to the world.
We treat your business with the same creative care we would treat our own; looking at it from every angle and moving thoughtfully.
We listen. We pay attention to the details. We take quality and our clients’ “happy” level to heart. When you put those values together, we hope you get something refreshing.
Our biggest flaw: we don’t just go the extra mile, we pitch a tent and live there till the job sings—literally!
We believe in serving our community and our clients with excellence, integrity, and kindness (yeah, we’re bringing back the “k” word). We believe in giving back, pouring in, and coming alongside. We believe in long-term relationships, not turn-and-burn projects.
We believe in gratitude, generosity, creativity, and mad perseverance, which you will see woven throughout everything we do.
We’ve learned that when you get away from who you are at the core—nothing really works. So, we operate hi-tech in our tools but old school in our business relationships.
We have a board of directors that holds us accountable in life and in business. This faithful Band of Brothers pours into us professionally and spiritually. They are: Rick Cua, Ed Page, Jeff Fleishour, Aaron Kenny, Jason Bradley, Myron Goodwin, Shane Kenny, and Kurt Beasley.
When writing the story of your life never let anyone else hold the pen. ~Anon.
Troy is the linear/creative hybrid of Birdsong Creative. While everyone is clamoring to fly the pretty kites, Troy’s the only one who remembers to bring the string.
With more than 17 years of design experience, Troy Birdsong began his career designing museums and entertainment complexes in Los Angeles. A graduate of Woodbury University with a BS in Interior Architecture and a minor in Business, Troy has worked with Iwerks Entertainment and renowned museum designers Barry Howard and Jeremy Railton designing signage, large-scale graphics and exhibits for the Hollywood Entertainment Museum. He later opened Birdsong Creative by landing the opportunity to design The Brain Inside Your Head, a traveling exhibit that debuted at the Smithsonian Institute.During Birdsong Creative’s history, Troy worked with companies such as Warner Brothers, Sony, The Rand Corporation, and Disney Consumer Products.
He loves music, art, and spending time with Zane and Olivia, Troy and Toni’s two incredibly creative kids—and the next generation of Birdsong Creative.
Marketing Strategist / Idea Wrangler
Creativity is piercing the mundane to find the marvelous. - Bill Moyers
Toni infuses communication, marketing, and social media expertise into the Birdsong team. A graduate of East Carolina University with a BA in both Political Science and Communications, she began her career as a journalist in 1989 covering politics and business for several Arizona newspapers. An award-winning writer and editor, she moved into the Los Angeles market where she wrote for the urban, culture-savvy Los Angeles Downtown News and later enjoyed a nine-year creative tenure at The Walt Disney Company as a writer on business strategy, innovation and new technologies. She’s written more than 2,000 published articles. She recently co-authored the faith-based social media book @stickyJesus: how to live out your faith online (Abingdon Press 2012) and co-authors the popular blog www.stickyJesus.com.
Toni develops campaigns, provides and oversees all copywriting, and consults on social media and blog strategy for Birdsong clients. Oh and she laughs—loudly and often.
Strategy / Branding / Marketing / Social Networking Overview The Franklin Theatre is a beloved community landmark that opened in 1937. In recent years it became an indie hot spot that ran first-run flicks at a fraction of the average prices. Sadly, rising rents and the trend toward mega theaters ultimately forced the doors of [...]
Strategy / Logo / Cover & Interior Design / Back Cover Copy Background Thomas Nelson is one of our favorite clients and Jack Hanna, well, who wouldn’t want to work with this generation’s Dr. Doolittle? We were tasked with developing a logo that encompassed Jungle Jack Hanna, designing the cover and interior of what began [...]
Identity Development / Website Design / Communications Strategy / Copywriting Background New Hope Academy is a non-profit school with an economically, racially, and culturally diverse student body. Its mission is to create a school that honors excellent education, spiritual transformation, and racial reconciliation and prepares each student for a life of service. Problem New Hope’s [...]
Leave the dragon slaying to us. We've gotten pretty good at it.
Companies nationwide tap the Birdsong team to come up with ideas that have legs in the marketplace. Over the past 16 years we’ve developed hundreds of pieces of targeted marketing solutions in almost every medium.
Branding and Corporate Identity
Research, Logo Design, Strategy, Naming
Website Design and Development Custom WordPress Themes, Responsive Framework, Mobile, HTML5 and CSS3, UX and UI Design, Programming, Banner Ads, Content Creation, SEO
Consultation, Communication Plans, Social Media Consultation, Press Releases, Press Kits
Social Media Consultation
Social Media Strategy/Consultation and Retainer-Based Training Sessions
My Emma Agency, Custom Templates, Content Consultation, Copywriting
Print and Online Ads, Billboards, Vehicle Wraps
Ads, Web Content, Taglines and Slogans, Package Copy, Creative Writing, Press Kits, Book Jacket Copy, Brochures, Sales Sheets, Proofreading, E-blasts, Copy Editing, Radio & TV Scripts, SEO Writing
No, you aren’t imagining things. If you own a Facebook Fan Page, your reach and engagement numbers have dropped dramatically in the past several months. Welcome to the new monetized Facebook model of promoted posts. With all the IPO highs and lows over at Facebook, this move was bound to happen as the company scrambles [...]
1. Keep It Sticky. Teach me something and I’ll stay awhile. Teach me continually and I’ll be sure to come back. Provide me with information (content) that is useful to me personally—not a 24/7 billboard about how awesome you are. I need high-quality content and useful information. From there, our relationship may grow to a [...]
1. Listen & Study. Before you jump in, listen to the texture of the conversation going on. Study other Twitter streams of people you admire. Note the thoughtful mix of useful information, links and original content. 2. Be Kind. Sure, you feel like saying “duh,” several times a day, but try to refrain. Imagine you’ve [...]
Ever feel like you’ve missed the social media train? Don’t fret. Even though the train has left the station, you can still catch a ride. If your business is not engaged in social networking, chances are you are not engaged with your own customers. While not every social media tool is right for every [...]
We are on the corner of Carrothers & Bakers Bridge. Third floor.
Bring your pogo stick—way more fun than taking the elevator!
We’re idea-chasing overachievers at Birdsong Creative. Focusing on amping your business via branding, social media and creativity. Use this content to stay focused, refocus or focus someone you love. Consider this real estate a POWER SOURCE free of charge. Plug it in. AMP your brand. Grow, baby, grow!