Americana Music Triangle

What We Did

Birdsong’s team of designers, web developers, and writers went full force on the AMT project creating the destination’s website, collateral material, music rack cards, and a full environmental wall display inside the Franklin Visitor’s Center.


The Americana Music Triangle is a highway loop from New Orleans to Memphis to Nashville and back. It includes self-guided road trips to music attractions along the roadways. To capture and convey this new tour destination concept clearly online required in-depth content execution. Digitally, our team’s focus became clarity and ease of navigation since those accessing the site would be from all over the world. This exciting, year-long project included focus groups, in-depth music history research, and site design and programming that would be both challenging and rewarding.