How would you like to passively funnel 10-100 new leads to your website every single day, completely free?
Sound good to you? Yes? Well, then it’s time you finally harnessed the power of Search Engine Optimization (SEO) blogging.
It’s entirely possible for your business to jump onto the first page of Google for a relevant, powerful keyword. And if you play your SEO cards right, you could find a horde of customers beating down your door to buy what you’re selling.
Today, your copywriter friends from Nashville, TN are here to tell you this is not only possible for YOUR business—we’re going to show you how to do it.
You are about to learn the way of the SEO Ninja. So, pay close attention, grasshopper.
5 Steps to Ranking Your Blog on the First Page of Google
1. Know your audience.
For any of this to work, you first need to understand what your customer wants to read. If you do, SEO blogging can become a primary traffic source for your business.
If not, you should survey your customers with a tool like Survey Monkey and figure out who exactly it is you’re talking to. Ask yourself: What pain points does my target customer have? What problem my business solve for my target customer? What concerns keep my customer up at night?
2. Find medium/high traffic keywords at low competition.
What does this mean? Simply put, find the keywords people are searching for (high traffic) that currently are not being blogged about and ranking (low competition). You can use the Google Keyword Planner tool to find these magical keywords. If you’re a marketing agency located in Nashville TN, you’ll be hard pressed to rank #1 for “copywriting” in Google. The competition is way too fierce. But what you CAN rank for is something more niche, like “Copywriting agencies in Nashville, TN.”
Once you find your keyword, think about what it is the person typing that keyword into Google wants. The person typing that into Google isn’t just curious about how many copywriters live in Nashville. They’re looking for something. And once you know what that something is…
3. Write a USEFUL and ENGAGING post that actually HELPS the person who typed in that keyword.
This is where many SEO bloggers crash, burn, and send their post into the online Bermuda Triangle — where they will never get noticed by the searching eyes of the all-powerful Google.
You can’t just stuff keywords onto a web page and think Google’s going to care. Google wants to show the most useful content to its users. It’s measuring things, like how long the person stays on your page. Therefore, your new mantra should be: Be useful or be invisible.
As far as length, best practices suggest over 400 words. Recent data has also shown that useful posts as long as 2,500 words tend to rank even higher.
4. Use your keyword (and synonyms) throughout your post, including headlines and subheadlines.
Google is always combing through your blog, looking for what your posts are about. By feeding it the right keywords, you clue Google in more quickly, making you Google-friendly, which should be every bloggers goal.
You get points for using your keyword and its synonyms early and semi-frequently (but not so much to make it awkward). If you want to rank high, ALWAYS write for your readers instead of search engines.
5. Build links to your post.
SEO information goes out of style faster than mullets in the 90s. But what won’t go out of style is high-quality link-building.
Step 5 can launch your blog post into Google relevancy. The more unique, LEGITIMATE links you can build on other sites to point to your post, the more Google will say, “Hey, this must be a good post.” For an in-depth guide to link building, check out Niel Patel’s post.
Now go forth and get ranked, friends!