Premium Spray

What We Did

The Birdsong team took on the challenge of branding of this industrial manufacturing company with enthusiasm. That spray foam insulation that contractors put into homes and buildings to save energy and keep you warm/cool — yup, that’s PSP/Accella!
After studying the market, PSP competitors, and determining a focused USP, we completed a far-reaching suite of branding elements including: the corporate logo, product line logos, the corporate website, several trade show booths, corporate collateral material, and vinyl wraps for the company’s trucks.

Results

A company experiencing exponential growth, Premium Spray Products needed a brand presence that could catch up to its growth so it could represent itself as a forerunner in the marketplace. After completing the initial logo and brand development for PSP, the Birdsong team expanded its branding services throughout the company. This unique industry presented its own challenges but the wealth of SPF marketing knowledge we developed in the process continues to be rewarding and priceless. Accella is now one of our most valued clients. Who knew marketing spray foam could be so much fun?