Starting in 2013 The Gospel Music Association (GMA) launched an internal mandate to make its Annual Dove Awards stage show visually and thematically competitive with mainstream Music Award shows. Birdsong initiated and has carried this branding torch since then and has elevated the naming of the show, the graphics, show messaging, and execution of visuals for the big stage.
If it’s your goal to compete and stand out in your industry, brand matters. And, choosing to invest with an experienced firm is often the gamechanger in your success. There simply aren’t shortcuts when it comes to experience and quality. Birdsong’s creativity and branding expertise has helped the Gospel Music Association successfully elevate its own brand and mission, awareness of the annual show, and it’s place in the music industry.
