Background
Thomas Nelson is one of our favorite clients and Jack Hanna, well, who wouldn’t want to work with this generation’s Dr. Doolittle? We were tasked with developing a logo that encompassed Jungle Jack Hanna, designing the cover and interior of what began as a 12-page book, and writing the back cover copy.

Problem
In all of Jack’s fame, he had never made a foray into children’s books. We had to visually introduce Jack Hanna fans to a branded children’s book series and “out wow” the slew of children’s products on the shelves in major bookstores.

Solution
Passport into the Wild began as a 12-page book with one spread in the center. With our involvement and input, the product evolved over time to become a 48-page visual odyssey that cataloged Jack’s adventures throughout seven continents. We added a pocket in the front of the book that had a removable passport with sticker sheets so kids could record their journey with Jack.

Result
To date, this book has won 2 Mom’s Choice Awards and a prestigious Moonbeam Award. It released with rave reviews from parents on Amazon.com. Oh, and our 8 year-old sleeps with it under her pillow – which is the biggest thumbs up we could have asked for!

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