news
2009
Birdsong Adds to Client Base – Despite Economy
April 2009 — Despite the economic downturn, Birdsong Creative has increased its client base by 21% in the past three months.
“We’re grateful and we’re working hard to maintain momentum and solve creative challenges for an increasingly diverse group of clients,” says Troy Birdsong, CEO, Birdsong Creative. “While we continue to work with our staple of larger corporations, we’ve morphed our business model slightly to serve the ‘accidental’ entrepreneur and slew of small businesses who need that extra creative juice to compete during tough times.”
Thanks to the following new clients for choosing Birdsong Creative: Lifeway, 88.7 WAY-FM, Jennifer Rader & Co., Innovative Financial Group, Weddings 101, Stonebrook Partners, Meeker Audio, Send Out Cards, Associated Contractors & Excavating, Details to Go, Chills ‘n’ Thrills, Custom Cabinets, Eric Ross Interiors, Complete Form Supply and Jennifer Beckham Ministries.
Birdsong has been tasked with helping these clients execute everything from web design and content development, naming, tagline creation, marketing packages, and sales material, brochures and logos.
Birdsong Team Tapped to Design State Fair Logo
February 2009 — The Tennessee State Fairgrounds recently unveiled its 2009 State Fair logo, designed by the Franklin-based firm, Birdsong Creative. Five local design firms competed to visually interpret the fair’s new theme, “My State Fair.”
Local dignitaries including representatives from the mayor’s office, local radio and television personalities, members of the Nashville City Council, local not-for-profits and members of the Nashville business community, convened in a blind jury process to select the winner. Birdsong won the bid based on its visual solutions and understanding of the overarching goals of the fair and its new direction. To get a sneak peek at the logo, click here.
Two Birdsong Projects Win Mom’s Choice Award
February 2009 — Two books designed by the Franklin-based design firm, Birdsong Creative each won individual 2009 Mom’s Choice Awards®. Animal expert Jack Hanna’s Passport Into the Wild and Romp, Stomp, Waddle Home! (Thomas Nelson) both took home gold medals.
This is a very prestigious award and entries are scored on a number of design, educational and entertainment elements, with particular interest for products that help families grow. This year’s panel of judges consisted of experts such as Dr. Twila Liggett, ten-time Emmy-winner and founder of Reading Rainbow, Julie Aigner-Clark, creator of Baby Einstein, and New York Times best-selling author Jodee Blanco, among many other professionals. To see the two award-winning books, click here.
Eastham Book Wins 2008 Family Choice Award
February 2009 — A book designed by Birdsong Creative recently was honored with the 2008 Family Choice Award in the Children and Youth category. Given by the Family Magazine Group, the prestigious award honors the best family products on the market today.
Guys Like Girls Who… by Chad Eastham (Thomas Nelson) was selected by the Evangelical Christian Publishers Association (ECPA). Winners are chosen based on excellence in content, literary quality, design, and significance of contribution. To see the award-winning book, click here.
Birdsong Appointed to Board of Directors
January 2009 — Toni Birdsong, principal of Birdsong Creative, was recently appointed to the Board of Directors for Restore Ministries. Restore is a Christ-centered healing ministry of the YMCA of Middle Tennessee that provides the hope and healing to individuals and families seeking to overcome many of life's toughest issues.
Restore facilitates group-based programs, which are hosted at various partner churches in the Nashville, Tennessee, area. This growing ministry provides counseling services to individuals, couples, teens and families in crisis in Middle Tennessee, communities across the country and even locations around the world. Birdsong will serve as chair of the Marketing committee for the organization. For more on Restore, visit www.restoreymca.org.
Franklin Theatre Reaches $6.3 million Fundraising Goal
January 2009 — Heritage Foundation President David Garrett announced today that the nonprofit preservation group raised just over $1.54 million in the last 90 days of 2008 to meet a $1.5 million challenge grant by the Martin Foundation to restore the 70-year-old Franklin Theatre at 419 Main Street.
The $3 million raised in the last quarter of 2008 brings the total donated to the Franklin Theatre to $6.3 million, which Garrett says is enough to get construction started with an estimated completion date of Spring 2010. Birdsong Creative was chosen early on in the campaign as the choice firm to create the branding solutions for the communitywide communications effort. To see our work on this project, click here.
