One of the most valuable functions you can use on Twitter is the Twitter List function. In fact, I wouldn’t use this
particular platform at all without working from Lists every day. If you’ve shied away from Twitter because you’ve rationalize that it is a waste of time, the Twitter List Feature will quickly turn you into a true believer.
Twitter Lists allow you to take the ocean of 24/7 Tweets and funnel them into a highly-customized, valuable stream of conversation that fits your social media goals. Think of a Twitter List like a folder system that separates your different business areas. You might label those files: Clients, Vendors, Media Contacts, My Tribe, Networking Groups, or Potential Clients.
Twitter Lists allow you to listen to your clients, your social alliances (or tribe), and get on the radar of potential clients. Ultimately, they help build relationships that drive traffic to your website and of course, the goal is to convert followers into sales.
The benefits of building focused Twitter Lists are endless. Lists allow you to nurture distinct communities. If you truly leverage your lists (and harvest from others’ lists) Twitter Lists can help reveal ways that you can add value or serve your customers and potential customers.
Follow the Rule of Thirds for Sharing Content:
- Be valuable. One-third of your social content should share valuable ideas, news, and blog posts from thought leaders in your industry or like-minded businesses. Find content that positions yourself as an expert as well as content that will grow your following.
- Be personal. One-third of your social content should include personal interactions and build your personal brand. This includes lifting the causes of others and sharing content that reflects the values of both your company and yourself.
- Be profitable. One-third of your social content should promote your business, convert readers, and generate profit. Remember: Don’t get so wrapped up in the back-and-forth of relationship building and dialogue that you forget this critical part of the Twitter equation.
Be consistent in your quality, your willingness to lift (and listen to) the goals of others, and be of value to your community at every turn. You will find that people will not only follow you, they will recommend your account feed to others.
- Under the ME view (home view) on your personal Twitter screen you will see an option on the right of your middle navigation called MORE. Click it and a drop-down called LISTS will appear.
- Once in the LIST view, you will see a CREATE NEW LIST button to the right, click it and a pop up box will appear.
- Name your list. Write yourself a note in the description box. Then click the PRIVATE or PUBLIC button and SAVE. When you make your list PRIVATE, you will see a small pad lock icon next to your list. Others who visit your profile will neither be able to see that list nor will they know they are on it.
- To add accounts to your list: Once you connect with someone or read an interesting profile, go to each of those accounts and under the gear icon on their profile page click the drop down menu, ADD OR REMOVE FROM LISTS. Put them on the appropriate list.
- Another way to build your list: Go through other people’s lists and either follow their list or look at the members of their lists and choose the people who align with your lists.
- To access your list daily: Go to the MORE button and click LISTS. You will be able to see all of your lists and click on one to easily see the conversation happening on that list. You will be able to easily listen and observe, interact with, or share the content of others.
What’s your favorite Twitter feature or client tool you use to be more efficient on Twitter?