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It  was a big week for music lovers and road trippers all over the globe. Years in the making, the Americana Music Triangle (AMT)—now a worldwide destination—launched to exuberant applause as leaders and dignitaries gathered at the Franklin Theatre on May 4.

A huge and hearty congratulations goes out to the many individuals in our small but mighty community who helped make this vision a reality.

The Birdsong Creative team had the amazing task of building the destination’s official web guide, AmericanaMusicTriangle.com. A special thanks goes out internally to Adam Silverman whose programming expertise ensured the AMT website functions as an effective public resource for years to come. Designer Thomas Brown’s design gave the site its powerful visual persona.

Dedicated preservationist and AMT architect Aubrey Preston led the initiative to create the AMT region as a collective tourism destination, with its web guide component hitting the scene as a first-of-its-kind online music history and travel resource. Stretching from Nashville to Memphis to New Orleans—and encompassing points in between—the Triangle includes the famous and not-so-famous Southern locations and stories that contributed to the birth of the Blues, Jazz, Country, Rock ‘N’ Roll, R&B/Soul, Gospel, Southern Gospel, Cajun/Zydeco and Bluegrass.

And here’s what really sold us on the project: it’s not just a road trip. At its heart, the project aims to preserve these priceless sites and stories for generations to come, simply by showing and telling visitors about this incredible slice of the globe. Pretty amazing stuff.

We applaud the hours, commitment, dedication and creativity it took to launch such a large-scale, groundbreaking tourism product.  And like the story of the Triangle, it couldn’t have happened anywhere else or at any other time in history. We were honored to be included in the contagious momentum of Aubrey’s vision, Betsy Snyder’s writing talent, Colin Escott’s music history expertise, Ellie Westman Chin’s leadership, and the Williamson County Convention and Visitor’s Bureau’s staff-wide dedication. We’re also grateful for the on-the-ground guidance of the countless tourism partners and cultural contributors who made this project truly amazing.

Now grab your cup of Joe, turn up the bluegrass, and let’s go experience the flavors, sounds, and cultures that made history along the Gold Record Road.

 

Birdsong Creative

Birdsong Creative is a creative design agency in Franklin, TN, just south of Nashville. We tirelessly pursue perfection in Branding, Print Design, Logo Design, Social Media, Web Design and just being awesome. We are a small group of highly motivated and creative thinking professionals that eat, drink, and sleep design and marketing strategies.

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